[25]
[03]
[04]
[Graphic]
[21]
[23]
[Brand]
[24]
[Energetic]
[09]
[12]
[18]
[11]
[22]
[Systematic]
[Web]
[06]
[19]
[20]
[Brand]
[15]
[10]
[13]
[05]
[Allusive]
[16]
[14]
[Logo]
[08]
[02]
[01]
[17]
[07]
SELECT CLIENTS
MarginFi, Layer3, The North Face, LatchBio, Stream Finance, Nektar Network, StrykeXYZ, Lulo Finance, Ebisu Finance
Sasha
Birukoff
runs
an
independent
studio
practice
specializing
in
logo,
brand,
graphic,
and
web design.
Loop
(Artifex 001)
[25]
The first clientless brand from Artifex
Loop is a clientless brand designed for software companies in biotech, AI, data, or finance.
The identity is built around themes of continuous movement and iterative growth.
You see this in the looping logomark and the “Data Wave” graphic assets — visuals that deepen as they move, echoing flow and evolution. They might represent molecular structures, funding cycles or data streams.
This is brand 001 of the Artifex project. Available for acquisition upon inquiry.
More
Brand
[]
LOGO
[]
GRAPHIC
[]
web
Blau
[23]
All of your DeFi needs in one place
The goal with Blau’s visual identity was to feel like a high-end digital casino.
It consists of a poker-inspired 'B' logomark, traditional finance greens, energetic gradients, and icons that echo slot machines.
The result is a brand that makes DeFi feel as refined as traditional finance — without losing its edge.
Animated by Chiung Xiaoqiong Zhang.
More
Brand
[]
LOGO
[]
WEB
Stream
Finance
[18]
Yield made simple
Stream is a DeFi platform that makes advanced crypto trading accessible to everyone.
Centered on an iconic urn mark, the identity alludes to online streams of currency.
Blue and pink accent colors hint at TradFi and DeFi. Blue feels secure, established, and stable. Pink is expressive, new, and experimental.
Fluid, dot-based graphics represent streams of digital currency
Made in collaboration with Nikita Koshi
More
Brand
[]
LOGO
[]
GRAPHIC
[]
WEB
[]
product
[a]
Fascinated
by
digital
culture,
I
merge
timeless
design
principles
with
the
more
rebellious
and
experimental
parts
of
the
internet
—
creating
allusive,
energetic,
and
systematic
visual
identities
Bio
Independent studio practice based in Los Angeles, California, working with founders in emerging-tech spaces to create their brand identities. Before this, I ran Flowstage Studio for 3 years, collaborating on brands across crypto and fintech.
Also focused on a project called Artifex, an artistic, experimental approach to branding, where I create brand identities first, then match them with founders after—inverting the traditional process for more authentic and unique results.
Approach
My process is very iterative, artistic, and intentional. My design decisions come from constant study of exceptional design and art. I believe in studying great work, and that familiar design is good design. I want to make things that are familiar, but fresh. Usually starting my process with creating something strong and classic, then making it 10% different—often through bold, eye-catching visual elements. I find that this ensures work that lasts for years.
other
Also interested in photo, video, music, and clothing. Active in beach volleyball, tennis and snowboarding. And enjoy electronic music like 2hollis, BICEP, and Four Tet
[a]
Fascinated
by
digital
culture,
I
merge
timeless
design
principles
with
the
more
rebellious
and
experimental
parts
of
the
internet
—
creating
allusive,
energetic,
and
systematic
visual
identities
Bio
Independent studio practice based in Los Angeles, California, working with founders in emerging-tech spaces to create their brand identities. Before this, I ran Flowstage Studio for 3 years, collaborating on brands across crypto and fintech.
Also focused on a project called Artifex, an artistic, experimental approach to branding, where I create brand identities first, then match them with founders after—inverting the traditional process for more authentic and unique results.
Approach
My process is very iterative, artistic, and intentional. My design decisions come from constant study of exceptional design and art. I believe in studying great work, and that familiar design is good design. I want to make things that are familiar, but fresh. Usually starting my process with creating something strong and classic, then making it 10% different—often through bold, eye-catching visual elements. I find that this ensures work that lasts for years.
other
Also interested in photo, video, music, and clothing. Active in beach volleyball, tennis and snowboarding. And enjoy electronic music like BICEP, 2hollis, and Four Tet
[b]
Ebisu Finance
[14]
Ebisu is the Japanese god of fishermen and prosperity
Lulo Finance
[07]
Brand identity, web, and product design.
Entendre Finance
[09]
Brand identity, logo and web design project based on vintage Wall Street advertisements
SaucedXYZ
[03]
Branding and logo design
Diva Staking
[06]
Identity and logo design based on ETH shards, nodes, and connections.
Volatilis
[11]
Brand, logo, and web design
"THE LIFE OF PABLO"
[13]
Poster design
WizardsDAO
[04]
Generative PFP art collection, purchasable on daily auctions
"SIGN OF GOOD TASTE"
[21]
My take on Coca-Cola streetwear
Layer3
[10]
Brand exploration of Blocky – Layer3’s mascot who represents fundamental learning blocks
Sentiment
[05]
Brand and web project that incorporated abstract 3D assets
Meliora
[12]
Meaning "better" in Latin, Meliora also sounds flower-like, so we developed an identity that feels like a blooming flower
Blau
[23]
Brand, logo, web, and product design
Klyra Protocol
[24]
The “Streamline” visual assets were created by overlaying lines over the silhouettes of countries
Basin
[08]
Brand identity, logo, and web design
Stryke
[20]
Brand, logo design
Famous Rebrands
[01]
Redesigns of some popular logos
Idealoop
[16]
Brand identity, logo, and web design
Num Finance
[17]
Brand identity, logo, and web design
MRGN Research
[15]
Brand identity and logo design
LatchBio
[02]
A latching DNA strand combined with a forward arrow
Loop (Artifex 001)
[25]
Brand, logo, web, and graphic design
Stasis
[22]
Stasis means balance. The S logo represents the 2-way street of funding rates, balancing them perfectly
Hypertech
[19]
Brand identity and logo design
Ebisu Finance
[14]
Ebisu is the Japanese god of fishermen and prosperity
Lulo Finance
[07]
Brand identity, web, and product design.
Entendre Finance
[09]
Brand identity, logo and web design project based on vintage Wall Street advertisements
SaucedXYZ
[03]
Branding and logo design
Diva Staking
[06]
Identity and logo design based on ETH shards, nodes, and connections.
Volatilis
[11]
Brand, logo, and web design
"THE LIFE OF PABLO"
[13]
Poster design
WizardsDAO
[04]
Generative PFP art collection, purchasable on daily auctions
"SIGN OF GOOD TASTE"
[21]
My take on Coca-Cola streetwear
Layer3
[10]
Brand exploration of Blocky – Layer3’s mascot who represents fundamental learning blocks
Sentiment
[05]
Brand and web project that incorporated abstract 3D assets
Meliora
[12]
Meaning "better" in Latin, Meliora also sounds flower-like, so we developed an identity that feels like a blooming flower
Klyra Protocol
[24]
The “Streamline” visual assets were created by overlaying lines over the silhouettes of countries
Basin
[08]
Brand identity, logo, and web design
Stryke
[20]
Brand, logo design
Famous Rebrands
[01]
Redesigns of some popular logos
Idealoop
[16]
Brand identity, logo, and web design
Num Finance
[17]
Brand identity, logo, and web design
Hypertech
[19]
Brand identity and logo design
MRGN Research
[15]
Brand identity and logo design
LatchBio
[02]
A latching DNA strand combined with a forward arrow
Stasis
[22]
Stasis means balance. The S logo represents the 2-way street of funding rates, balancing them perfectly
Hypertech
[19]
Brand identity and logo design
Ebisu Finance
[14]
Brand design
Lulo Finance
[06]
Brand, web, and product design.
Diva Staking
[15]
Brand, web, and graphic design.
Stream Finance
[19]
Brand, web, and graphic design.
Lettin Go
[08]
Video editing
Meliora
[13]
Brand, logo design
Zo Chat
[16]
Graphic, web design
Stryke
[21]
Brand, logo design
MRGN Research
[15]
Brand, logo design
[c]
[i]
Article 1
Coming soon
date
2025.04
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04.15
[c]
[i]
Article 1
Coming soon
date
2025.04
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04.15
