[25]
[27]
[29]
[Graphic]
[24]
[23]
[Brand]
[25]
[High-energy]
[28]
[26]
[18]
[03]
[22]
[Systematic]
[Web]
[08]
[19]
[30]
[Brand]
[15]
[10]
[13]
[05]
[Allusive]
[27]
[14]
[Logo]
[!!!]
[02]
[01]
[17]
[00]
[SB]
Sasha
Birukoff
runs
an
independent
design
practice
specializing
in
logo,
brand,
graphic,
and
web design.
SELECT CLIENTS
Valthos, Tilde Research, Paradigm AI, LatchBio, Context, MarginFi, Conway, Layer3, The North Face, Stream Finance, Ebisu Finance
SELECT CLIENTS
MarginFi, Layer3, The North Face, LatchBio, Stream Finance, Nektar Network, StrykeXYZ, Lulo Finance, Ebisu Finance
Sasha
Birukoff
runs
an
independent
studio
practice
specializing
in
logo,
brand,
graphic,
and
web design.
Paradigm AI
[27]
Brand + launch for an agentic research platform
Paradigm is an agentic research platform that turns fragmented data into structured, cited outputs at scale.
Ahead of its public launch and $7M fundraise, I worked with the team to create a new brand identity and launch website.
The new identity features a grid system that draws from spreadsheets, a logo that shifts from 2D to 3D (symbolic of a paradigm shift), and reusable assets that feel like endless data cells.
More
Brand
[]
LOGO
[]
WEB
Valthos
[29]
Branding a next generation biodefense startup
Stream Finance is a DeFi platform making high-yield crypto strategies accessible to everyday users. We designed a brand system rooted in movement — fluid visuals, a signature urn logo, and dot-based motion graphics that visualize streams of currency.
Blue and pink accent colors hint at TradFi and DeFi. Blue is secure and institutional. Pink is expressive, new, and experimental.
Shortly after launching the new brand, Stream successfully secured its next round of funding.
More
Brand
[]
LOGO
[]
GRAPHIC
[]
WEB
[]
product
Tilde Research
[30]
Brand + web for a moonshot AI research lab
Loop is Brand 001 of Artifex — a design experiment where identities are created without clients, constraints, or deadlines. This one has been in the making for over 9 months.
The idea: build something thoughtful, experimental, and instantly usable — no hiring, no waiting, no back and forth.
Loop was made for emerging tech teams — AI, data, or biotech — with a focus on systems that evolve. The identity reflects this through a looping logomark and modular, high-contrast visual assets called Rifts — they might represent data streams, funding cycles, or molecular movement.
Available for acquisition. Inquiries welcome.
More
Brand
[]
LOGO
[]
GRAPHIC
[]
web
Valence
[25]
A brand for companies at the edge of bio and data
Loop is Brand 001 of Artifex — a design experiment where identities are created without clients, constraints, or deadlines. This one has been in the making for over 9 months.
The idea: build something thoughtful, experimental, and instantly usable — no hiring, no waiting, no back and forth.
Loop was made for emerging tech teams — AI, data, or biotech — with a focus on systems that evolve. The identity reflects this through a looping logomark and modular, high-contrast visual assets called Rifts — they might represent data streams, funding cycles, or molecular movement.
Available for acquisition. Inquiries welcome.
More
Brand
[]
LOGO
[]
GRAPHIC
[]
web
[a] Info
Independent design practice based in New York City, focused on branding for emerging-tech teams across crypto, biotech, infra, and AI.
My work spans full identity systems, logo design, and brand-led web design — blending timeless design principles with slightly experimental visuals. The result is often systematic, high-energy, and allusive: brands that say something clearly and hint at something more.
background
I previously ran Flowstage Studio for 3 years, partnering with 40+ startups across crypto, fintech, and biotech.
Clients have raised over $100M using brands I helped launch. Past clients include Valthos, LatchBio, Paradigm AI, Tilde Research, MarginFi, Layer3, and AfterQuery.
approach
My process is very iterative, artistic, and documented.
Design decisions come from constant study of exceptional design and art. I start every project by building something timeless and then pushing it 10% further with slightly experimental and bold visual ideas.
artifex
Artifex is my experimental branding project — exclusive, original identities crafted independently without deadlines or client constraints.
Each one is distinct, refined, and acquirable by founders looking for something rare and resonant.
More
[a] Info
Fascinated
by
digital
culture,
I
merge
timeless
design
principles
with
the
more
rebellious
and
experimental
parts
of
the
internet
—
creating
allusive,
energetic,
and
systematic
visual
identities
Bio
Independent studio practice based in Los Angeles, California, working with founders in emerging-tech spaces to create their brand identities. Before this, I ran Flowstage Studio for 3 years, collaborating on brands across crypto and fintech.
Also focused on a project called Artifex, an artistic, experimental approach to branding, where I create brand identities first, then match them with founders after—inverting the traditional process for more authentic and unique results.
Approach
My process is very iterative, artistic, and intentional. My design decisions come from constant study of exceptional design and art. I believe in studying great work, and that familiar design is good design. I want to make things that are familiar, but fresh. Usually starting my process with creating something strong and classic, then making it 10% different—often through bold, eye-catching visual elements. I find that this ensures work that lasts for years.
other
Also interested in photo, video, music, and clothing. Active in beach volleyball, tennis and snowboarding. And enjoy electronic music like BICEP, 2hollis, and Four Tet
[b] Index
Ebisu Finance
[14]
Ebisu is the Japanese god of fishermen and prosperity
Lulo Finance
[07]
Brand identity, web, and product design.
Entendre Finance
[09]
Brand identity, logo and web design project based on vintage Wall Street advertisements
SaucedXYZ
[03]
Branding and logo design
Diva Staking
[06]
Identity and logo design based on ETH shards, nodes, and connections.
Volatilis
[11]
Brand, logo, and web design
"THE LIFE OF PABLO"
[13]
Poster design
WizardsDAO
[04]
Generative PFP art collection, purchasable on daily auctions
"SIGN OF GOOD TASTE"
[21]
My take on Coca-Cola streetwear
Layer3
[10]
Brand exploration of Blocky – Layer3’s mascot who represents fundamental learning blocks
Sentiment
[05]
Brand and web project that incorporated abstract 3D assets
Meliora
[12]
Meaning "better" in Latin, Meliora also sounds flower-like, so we developed an identity that feels like a blooming flower
Blau
[23]
Brand, logo, web, and product design
Klyra Protocol
[24]
The “Streamline” visual assets were created by overlaying lines over the silhouettes of countries
Basin
[08]
Brand identity, logo, and web design
Stryke
[20]
Brand, logo design
Famous Rebrands
[01]
Redesigns of some popular logos
Idealoop
[16]
Brand identity, logo, and web design
Num Finance
[17]
Brand identity, logo, and web design
MRGN Research
[15]
Brand identity and logo design
LatchBio
[02]
A latching DNA strand combined with a forward arrow
Loop (Artifex 001)
[25]
Brand, logo, web, and graphic design
Stasis
[22]
Stasis means balance. The S logo represents the 2-way street of funding rates, balancing them perfectly
Hypertech
[19]
Brand identity and logo design
Lulo Finance
[07]
Brand identity, web, and product design.
Arcotype
[26]
Brand identity and visual system for an AI-powered font discovery platform
Diva Staking
[06]
Identity and logo design based on ETH shards, nodes, and connections
AfterQuery
[28]
Initial logo exploration
Num Finance
[17]
Brand identity, logo, and web design
Stream Finance
[18]
Identity design that alludes to digital streams of currency
Volatilis
[11]
Brand, logo, and web design
Layer3
[10]
Brand exploration of Blocky – Layer3’s mascot who represents fundamental learning blocks
Halogen
[31]
Dot based identity for a macOS visual infrastructure tool
Klyra Protocol
[24]
The “Streamline” visual assets were created by laying lines over the silhouettes of countries
Basin
[08]
Brand identity, logo, and web design
Famous Rebrands
[01]
Redesigns of some popular logos
Idealoop
[16]
Brand identity, logo, and web design
Ebisu Finance
[14]
Ebisu is the Japanese god of fishermen and prosperity
Hypertech
[19]
Brand identity and logo design
MRGN Research
[15]
Brand identity and logo design
LatchBio
[02]
A latching DNA strand combined with a forward arrow
Stasis
[22]
Stasis means balance. The S logo represents the 2-way street of funding rates, balancing them perfectly
Ebisu Finance
[14]
Brand design
Lulo Finance
[06]
Brand, web, and product design.
Diva Staking
[15]
Brand, web, and graphic design.
Stream Finance
[19]
Brand, web, and graphic design.
Lettin Go
[08]
Video editing
Meliora
[13]
Brand, logo design
Zo Chat
[16]
Graphic, web design
Stryke
[21]
Brand, logo design
MRGN Research
[15]
Brand, logo design
[c] Writing
[i]
Article 1
Coming soon
date
2025.06
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04.15
[c] Writing
[i]
Article 1
Coming soon
date
2025.04
[ii]
What it takes to be a great designer
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To…
date
2025.04.15
